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Google Analytics Integration
What is Google Analytics?
How does Google Analytics Work?
Who is Google Analytics For?
Why choose Google Analytics?
Google Analytics Integration & Captures Ecommerce Solution
Captures recommends Google Analytics to every merchant who signs up for an ecommerce solution package. We are excited to announce that we have integrated our ecommerce software with Google Analytics, the most advanced store statistics program on the market. Read more below, or learn more about integrating your store with other Google services.
Captures software allows merchants to take full advantage of the sophistication and ease that Google Analytics offers to users interested in finding out how visitors find them and interact with their store. Start using the Captures ecommerce software today to get setup with Google Analytics in minutes and begin creating targeted, ROI-driven marketing campaigns and improving your design and content without the need to know programming.
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Google Analytics is a comprehensive tracking program that shows you how visitors found your site, where they explore on it and how you can enhance their visit once they get there. Being able to track visitor statistics accurately will help merchants improve their return on investment (ROI), increase conversion rates and make more sales from your storefront. Analytics shows you over 80 detailed reports for nearly all your marketing campaigns whether you use AdWords, send customer emails, get found under targeted keyword searches or any other advertising programs. With this information, you can tell which keywords are really working, which page descriptions are most effective and where your visitors may be dropping off during the conversion process. Quite simply, Google Analytics is a full-featured, sophisticated, powerful store analytics program.
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When a user visits one or multiple pages built by Captures ecommerce software Google will track all the information that visitor leaves behind and report it back to your account. Analytics uses first-party cookies and JavaScript code to collect details about your visitors and your advertising campaign data. All your visitors' information is kept anonymous (except to you) and tracks how they interacted with your site, where they came from, what they did while they were there and whether they completed any of the store's conversion goals. The information in each report is presented in an easy-to-read, yet thorough manner, through intuitive, visually appealing reports. Google Analytics will not affect the performance or the appearance of your store, there are no extra files to host and no GIF files are called.
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Google Analytics provides sophisticated, powerful data tracking for anyone with a web presence, whether you own a hobby type website or a fortune 500 online enterprise site. It's one of the best tracking solutions on the market and is currently available to you for free with the purchase of any Captures ecommerce package. The complete suite of tracking tools provides several in-depth reports for everyone involved in the running of a store, from the developers and designers to the marketing and management teams. Executives may want to learn more about which marketing initiatives are most effective, what the accurate traffic patterns and trends are and which customer segments are most valuable. Marketing professionals may want to know where visitors come from, what they do, how to convert more visitors into sales, which keywords are working the best and which ad copy converts. Developers may want to find out about why users are leaving the store without converting, if there are design elements affecting conversions and what content user are most interested in. No matter what role you play in your online business you can finally find out where your customers enter and leave your store, and what products catch their attention the most.
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It's free, it's from Google:
Integrate your store with Analytics for free with the purchase of any Captures ecommerce solution package and let us set everything up for you. Google recently aquired a company called Urchin which used to ask nearly $500.00 to use the same tracking tools and features. Now you can sign up for an account and start using it for free! Why free you ask? Google's motto is "Spend on marketing, not on web analytics."
Sophisticated analytics:
Google Analytics has all the features you would expect from a high-end analytics and tracking solution. It also provides tightly integrated ecommerce order tracking features, Google Checkout support and Google AdWords support, so you can view AdWords ROI metrics without having to import cost data or add keyword tracking codes.
Easy to use:
Analytics is easy to use for beginner and novice marketers, while delivering all of the capabilities that experienced web analytics professionals have come to expect. Easily find what you are looking for by using colorful, visually appealing charts, graphs and intelligent navigation.
Scalable for any size site:
Google Analytics is a complete hosted service by Google that runs on the same servers that power Google web search. From large, high-traffic corporate sites to small sites, Google Analytics delivers consistent service at outstanding speeds (depends on ISP and connection settings) and delivery functionality.
Integrated with Adwords:
If you have an active Google AdWords account, you can use Analytics directly from the AdWords account interface. It also calculates ROI metrics from automatically imported cost and keyword tracking data from AdWords, saving you precious time and frustration.
Tracks all campaigns:
Google Analytics has the ability to track all of your current and future online campaigns, from customer emails to keyword queries, regardless of which search engine or referral source the visitor came to your store from.
It's safe to use:
Google takes the trust people place in them very seriously, and has pledged to safeguard the privacy of all your corporate and business data. They understand that the web analytics data collected in Analytics is sensitive information, so they accord it the ironclad protection it deserves.
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